How do you tell someone that the world is on fire? That our lives lack enrichment and opportunity simply because our society was designed to exploit the majority for the sake of those with wealth and power? That the present is fleeting, along with our collective future should we fail to make extraordinary strides in social progress? You will be met by those who disagree entirely, those who claim to understand but fail to feel an appropriate sense of urgency, and a select few that do truly understand. For the majority of those who fall under the aforementioned categories, there is one commonality: feeling helpless in the face of a broken system exponentially larger than themselves.
From childhood, we have been conditioned to a completely unnatural way of life. Our materialism has provided us with access to countless novelties, toys, apparel and technology yet, despite all that, our lives are hollow. This materialism has become a crutch to support the crushing weight of an economic system that demands ever more from us than it provides. It is insane that we are expected to comply with a 40-hour work week for the best years of our young lives, and even more so that we DO comply. To be clear, there is no shame in loving the work you do. Our shame is in sacrificing nearly all our daylight hours, our mental well-being, and often our bodies to a job where you are monitored for “satisfactory performance” by a manager whose main priority is to drive profits for the sake of - the company -. Maybe you think your job is great. In that case, maybe you got lucky...or maybe you love the work you do enough to convince yourself it isn’t so bad. This does not justify conditions for the millions, or even billions of people who cannot say the same, nor does it justify the loss of freedom you incur in simply existing without unconditional access to sitting wealth.
This normalization of living to work and working to live has rendered us powerless in one crucial, yet subtle way: societal influence. Why? Because our power as individuals is only as great as it is collective. This normalization has forced too many people to simply accept that they were born to live and die for their jobs; unwilling to stray from that path for fear of the unknown. Many have sacrificed so much already - only years from retirement or retired already. They, and all of us, deserve a sense of social security and it could be considered unjust to threaten that sense of security for any reason - except one. We must break away from this cycle of conditioning and acceptance to regain our freedom. Without doing so, we will all continue to spectate the whim of corporate society until it implodes by means of its own hubris.
As with all great revolutions, momentum builds slowly. We must first start by connecting those who want to change the world - creating a network of people ready to do what it takes to improve our way of life. Next, we must enable, encourage and support collaboration between these individuals so that they may share knowledge, resources and ability. Lastly, and most importantly, we must take action.
Welcome to the Communiivate revolution.